Head at NetValue Ventures
October 2010 - August 2011
Head of NetValue Ventures, a Seed Capital and Incubator initiative spin-off of ActualSales Group.
Looking to turn web and mobile projects into global and profitable start-ups.
Partner at Research&Design
March 2010 - August 2011
Design is where science and art break even.
â Robin Mathew
Partner at Direct2Sales
September 2009 - August 2011
Partner & COO at ActualSales
May 2008 - August 2011
COO responsible for General Management, Finance Accounting Financing, Legal and International Expansion. As Board Member actively participated in the expansion and innovation plans.
In 3 years we have:
- grown the business from 1M to 12M revenue
- opened Brasil, Spain and Mexico local operations
- we grew from a team of 10 to more than 80 people across geographies
- opened 5 new business units (new business models)
- achieved the 8th "best company to work for" from Exame/Accenture (2010)
- entered the Innovative SME Network from COTEC
- Grand Prize for Effective Advertising (2010)
- status of PME Lider (2011) (SME excellence certification)
Marketing Manager - Aquisition&Loyalty at Optimus
August 2007 - April 2008
Design, Develop and Deliver the Marketing Plan for Optimus Residencial Customers. Includes Value Propositions, Pricing, Mobile Phones portfolio management, Promotions, Loyalty programs and whatever it takes to grow!
Business Unit Manager - Optimus Home at Optimus
January 2005 - September 2007
Launch & development of "Optimus Home" product as Business Unit Manager - with responsibility across all operational areas - Product, Advertising, Backoffice, Customer-Care, Sales, IT-Telco.
In 2 years became the success story of the Portuguese Telecom market with more than 300k subscribers and 50M revenue (profitable) - 2nd market position in a matured market of fixed voice communications.
Several marketing and operations innovations successfully implemented including new products, new channels, new process and operational systems.
Distribution Development Manager at Optimus
July 2004 - December 2004
Manage a team to develop Projects in:
BUsiness Development, Comercial strategy, Channel strucuture & Efficiency for the Mass Market Business Unit
Marketing Manager - Mobile Phones & Channel Marketing at Optimus
January 2003 - August 2003
Enable and develop a team to perform, including in the following responsabilities:
Mobile phone Marketing management: assortment and marketing plan
Interface between Marketing and Sales - deployment of plans
Supply Chain Management - production planing and sales forecast
Partnership Manager - Data Services at Optimus
October 2001 - December 2002
Lead a team that develoed a new Business based on Partnerships to develop Mobile Data Services based on SMS technology.
- Business Models
- Define Process for the Business Model requirements
- Partner relations and negotiation
- New Business creation oportunities
New Business Analysist at Optimus
April 2001 - September 2001
Analisys of new Business Oportunities in Mobile Data aplications and services.
Project: Mobile-Marketing
Market Oportunities, Business MOdels, Strategic evaluation, organization implications
Assistant Brand Manager at Procter & Gamble
July 1999 - March 2001
Brand Management: marketing plans, promotions, pricing, sales, advertising, PR
Analysis, Recomendations, Implementations of Marketing Plan
Brands: Old SPice, Clearasil, Vicks, Tampax
Area: Portugal and Spain
System Analyst at Procter & Gamble
May 1997 - June 1999
Manage Systems deployment in Business Unit.
Systems: marketing and Sales systems, Infrastructure
Project Management
Business Integration
Director & Partner at ViewDo S.A.
October 2011
ViewDo is a start-up focus on innovative products and technologies that leverage the link between online and offline interactions.
Currently we have 2 products:
Swypit : a system that enables brands to expand their online impact form offline events. Through a proprietary technology based on RFID and QRCodes we make it easy for consumers to share their experience in brand activation events to their social network. We multiply by a factor +100 your events impact!
Elizabet - qwin of challenge (beta): a new social betting game (web&mobile) where consumers can challenge their friends in any bet. An innovative product in the social gaming/entertainment space with potential mass appeal.
ViewDo is also developing custom made tecnology solutions with focus on online and offline interactions to deliver superior value to brands and companies.
Chief Opportunity Officer at Confidential (In stealth mode)
September 2011
Growing StartUps - Entrepreneurship, Envision, Enable, Energize!
Involved in several start-up projects and acceleration programs.
Co-Founder at Beta-i - Associação para a Promoção da Inovação e do Empreendedorismo
February 2010
Part of the founding team that developed the roots of currently one of the most recognized and important portuguese organizations for the development of entrepreneurship.
Actively involved in the design of Beta-start accelerator program and as mentor and coach of participants
Marketing, Internet, Consumer Behaviour , Leadership, Entrepreneurship, Start-ups, Strategy, Mobile, Social Networks, e-business, venture capital, venture, business angels, crowdsourcing, mentorship, coaching, Value Proposition, business model canvas, lean start-up, customer development
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